Ecommerce business has experienced such an incredible growth. It started as early as the commercial viability of the Internet itself – not long after, getting a pizza delivered through any large pizza chain’s website wasn’t so much a dream as it was a regular reality.
Delivery services aside, ecommerce grew as web-only stores and large retailers alike began to sell their goods through the internet. The infrastructure for websites built around sales began to evolve, and platforms like Drupal, Magento and WordPress’ WooCommerce came in to make it even easier for businesses to adopt any number of business strategies, plugins and features in order to build their own unique online shop.
Let’s look at some of the hard numbers – nearly half of all Internet users have bought something online, and the B2C ecommerce sales worldwide are sitting at over $1.2 trillion, annually, as per Statista.
Amidst all that lies a very exciting and fast-growing sector of ecommerce – mobile commerce. It’s easy to launch, makes for a great way to browse products, and has greatly allowed web stores to increase their sales simply by including mobile solutions on their ecommerce site.
Mobile ecommerce and the future.
The reason mobile ecommerce is growing so quickly is two-fold – one factor is convenience, and the other is market penetration. No device has grown so fast in usage and ownership as the smartphone, and a lot of that has to do with the fact that anyone can keep a smartphone on them, at any time.
Again, the numbers speak for themselves. As per Handshake.com, mobile ecommerce – while still a significant portion of the market behind regular ecommerce – is growing at a faster pace. While desktop ecommerce will not be usurped, a significant amount of sales and time spent researching a product will happen on the small screen.
That’s why it’s important for businesses to recognize, now rather than later, that it’s imperative to choose business partners and ecommerce mobile payments experts like eData Pay when setting up an ecommerce business.